If the business is you, the sale is a transfer of knowledge as much as shares

No succession plan usually means the owner is still the product. That is sellable if you are willing to introduce the clients and, where needed, stay for a defined handover.

Buyers discount owner-dependent firms. They do not always walk away from them. A managed service patch, a VoIP book or an agency retainer list can still be caught if the introduction is deliberate.

Waiting until after you have mentally left makes that harder. A private conversation while you still answer the phone is the practical window.