Tired is a reason. It does not have to be a fire sale speech.

Burnout is ordinary in owner-operated service firms. The work ate the person who built it. A private sale lets you say that once, to people who have bought businesses in that state before.

You do not need to perform enthusiasm for a process you cannot finish. Buyers who want a going concern with a weary vendor already know what that looks like. They will ask whether the clients will stay, not whether you still love the grind.

If you want to hand over the keys and make it someone else’s problem, say it plainly. That instruction saves everyone time.

A short conversation, not a performance

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