Your monthly retainers and recurring services are an asset

Agencies, Telco's and MSP's spend years building up retainer contracts, signing maintenance agreements, ongoing marketing services, IT support contracts and Voice and Internet agreements, those agreements and contracts have value, even if the rest of your business has fallen apart.

Retainers versus projects

Predicting future revenue for businesses that rely solely on projects can be difficult. Whereas, a maintenance or SEO retainer book is easier to quantify and value.

Branding and lead flow

If you have strong branding, a website with rankings, or the business is generating leads either from your website, referrals or via partner network, that is all valuable to a prospective buyer even if your overall business is losing money.

Hosting on the side

Website Hosting, domain registration, email hosting, VoIP licences, internet services, mobile services, are often the quiet, dull profit. Do not forget to mention them. They may be the part another operator wants most. See web hosting and domains.